Chevrolet

SS+K is working with Chevrolet on a variety of projects, from leading social engagement programs for the new all-electric Volt to helping announce its groundbreaking commitment to carbon dioxide reduction. This video — one small piece of SS+K’s contribution — introduced the CO-reduction initiative to the social sphere and hints at how Chevrolet plans to invest $40 million over the next three to five years toward community projects meant to reduce carbon dioxide emissions.

The social media video capped off an epic day during which the Chevrolet Volt extended-range electric vehicle beat out the pure-electric Nissan Leaf for Green Car of the Year. CEO Dan Akerson heralded the return of “a new and different GM” to the NYSE.