MiO

We are working with Kraft to launch MiO, a liquid innovation that goes where no beverage has gone before. MiO, a liquid water enhancer, empowers consumers to make up to 24 8 oz. drinks to their liking — simply by adding a little (or a lot). Weeks before MiO hit stores, we did the unthinkable: gave the stuff away. 100,000 bottles, to be exact. Exclusively on Facebook. With unapologetic transparency and a cheeky sense of humor, we unleashed the free samples to the masses. Simple as that. In less than a week, there were over 60,000 Facebook “Likes” and samples out the door. Users came in droves out of curiosity (and the promise of a freebie) and stayed out of budding loyalty. A dedicated MiO fanbase had been built before the product even launched. As the social + digital media AOR for this cool new brand, we will be unveiling a series of well-calculated stunts in the coming months. Keep an eye on MiO because the fun has only just begun.