Brad Kay

Brad is a transmedia leader with over 17 years of experience in integrated marketing and communications.

He is currently the President of SS+K – a marketing and communications agency specializing in creative social engagement with over fifty people in New York and LA. SS+K is partially owned by Creative Artist Agency (CAA). The firm is best known for its work on the Obama Campaign as its youth marketing agency of record and the yellow wristband developed for Lance Armstrong Foundation.

In January 2010, SS+K was named social media and social engagement agency of record for GM’s Buick and GMC brands. It was also recently selected as one of a handful firms to join Kraft’s social media agency roster.

Prior to SS+K, Brad was the EVP/Executive Director of Draftcb’s Digital practice and a member of the New York Leadership Team. Brad managed a team of over 100 specialists in Business Strategy, Project Management, User Experience Architecture, and Technology.

Before this, Brad served as the GM and Co-founder of Merkley ID, the Interactive and Design unit of Merkley + Partners. Brad also served as Director of Business Development at The Attik, a global digital, design and motion graphics firm working on brands including HBO, MTV and Nike.

Prior to The Attik, he was a Strategic Planner for SS&K, a strategic communications firm and held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.

Brad has spoken about the power of ’social forces’ as a keynote speaker at Brazil’s “Mais” Account Planning Conference in November 2009 and on a panel of independent agencies at Cannes 2009 Festival. He was featured in the June 2009 edition of Departures Magazine as one of the advertising industry’s new Mod Men. He also led a panel at last Spring’s IAB conference called “Choreographed Spontaneity” which illustrated the need for experimentation and a hands-on approach to social media.

Brad has been a guest columnist for Adweek, MediaPost and The Hub.

You can follow him on Twitter at @bradkay or find his latest musing here http://www.bradleykay.com