Brad is the president and a partner of SS+K.
Since Brad joined the firm four years ago, he and his partners have generated year-over-year double-digit growth in revenue and profit and added Fortune 500 clients including GM, Kraft, Pfizer and Travelers, among others.
Brad’s focus has been on the firm’s go-to-market strategy and offering, as well as enhancing the shop’s talent base and organizational structure with an emphasis on digital and social engagement. Brad also leads the firm’s relationships with Chevrolet and Kraft.
This is Brad’s second tour of duty with the firm. He first joined SS+K in 1994 as a strategic planner and stayed through 1998.
Prior to SS+K, Brad was the EVP/executive director of Draftcb’s Digital practice and a member of the New York Leadership Team.
Before this, Brad served as the GM and co-founder of Merkley ID, the digital and design unit of Merkley + Partners. Brad also served as director of business development at The Attik, a global digital and design firm. Prior to The Attik, he held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.
Brad has spoken about the power of social media as a keynote speaker at Brazil’s “Mais” Account Planning Conference and on a panel of independent agencies at the Cannes Festival. He was featured in Departures magazine as one of the advertising industry’s new Mod Men. He’s been a judge for the Effies, led panels for IAB and been a guest columnist for Adweek, MediaPost and The Hub.