We worked with Allstate to develop a multi-faceted teen safe driving program that showcased the organization as the leader in teen safe driving and helped raise the problem to an epidemic status. Celebrities like Jordin Sparks and the Jonas Brothers amplified the effort – and major players like Sec. Ray LaHood brought the cause to the Beltway.
The program – which Allstate still continues today – tackles a number of safe teen driving issues and has helped teens emerge as leaders in their communities, challenging and changing the social norms about safe driving for teens and adults alike. Allstate calls it their most successful agent engagement program – to launch and expand the X the TXT movement, pur work ranged from research and strategy to the development and implementation of a national social engagement program.