When Kraft’s first new product launch in fifteen years also happens to redefine the entire beverage category, it calls for a big splash. Or, in the case of liquid water enhancer MiO — a sizable squirt. We took the digital + social reins and went to town.

A 2-minute social media video explains how Chevrolet plans to put $40 million of its marketing budget over the next 3-5 years toward community projects to reduce CO2 emissions.

Working as the part of the Obama Media Team, our job was to help mobilize young voters in 22 battleground states. We created a multi-media political campaign that broke new ground for major party political campaigns. In other words, it was pure Obama.

Part guerrilla stunt, part social engagement experiment, ‘The Honest Store,’ was a pop-up shop stocked with ice cold Honest Tea. With nothing but a money box + a sign requesting “$1.00 on the Honor System,” we tested the honesty of six cities across the country.

Texting + driving is killing thousands of American teenagers every year. We’re working with Allstate to engage teens + their parents by pledging not to text + drive.

We’re working with Michelle Obama + her childhood obesity initiative.

With Nike + the Lance Armstrong Foundation, we helped develop the yellow LIVESTRONG wristband + create a social phenomenon.